As a member of the Communications Department, the Public Relations Manager facilitates and implements local and regional media relations on behalf of the St. Louis Symphony Orchestra. The Manager works to enhance and improve the image of the SLSO; educate the public and key stakeholders on the organization’s mission, achievements, and core competencies; publicize activities and performances; tell compelling stories about the SLSO’s impact in the community; and execute the SLSO’s day-to-day public relations activities.
The Manager cultivates key relationships within the organization, as well as with external stakeholders. The Manager also assists with other areas of the Communications Department, as needed.
FUNCTIONS OF THE JOB
Help create and implement a strategic public relations and communication plan both internally and externally.
Direct, administer, and coordinate local and regional public relations activities for the SLSO.
Serve as a media contact and SLSO liaison to media. Maintain robust and current local/regional/national media lists for the institution. Develop and maintain meaningful relationships with reporters.
Manage and maintain institutional editorial calendar.
Write, edit, and proofread press releases, media advisories, and other communications materials as assigned; manage materials through internal review, approval, and editing process.
Manage distribution of press releases, media advisories, press kits, and materials to media.
Help drive local and regional publicity for all areas of the organization. Support national/international media relations, as needed.
Manage and respond to media requests and inquiries about the SLSO, concerts, events, and other general questions.
Plan and manage media events, which may include press conferences, announcement events, media previews, etc.
Staff interviews and speaking opportunities with SLSO spokespeople. Help prepare spokespeople with relevant talking points, messaging, and other briefing materials for interviews, events, special projects, etc.
Monitor, analyze, and communicates media coverage and results/metrics on a regular basis.
Maintain archive of all media coverage by season.
Assist with social media, developing posts, capturing photos, posting content on channels.
Develop calendar for and produce monthly Stories from Backstage video segments. Create strategy to distribute to key stakeholders on a timely and consistent calendar.
Help ensure that all communication through all vehicles, including website, are consistent in message and style.
Staff concerts and escort media at performances, as needed.
Coordinate media outreach with guest artists’ management/representatives.
Perform other duties as needed or directed.
POSITION QUALIFICATION REQUIREMENTS
Skills and Abilities:
Ability to manage and meet deadlines.
Ability to project a polished and professional image that positively reflects on the organization.
Ability to create a strategic public relations plan both internally and externally.
Strategic thinker who has the ability to link day-to-day communications functions to meeting the organization’s long-range goals and objectives.
Ability to solve problems and deal with a variety of variables.
Ability to perform a wide range of duties requiring a general knowledge of related organizational policies and procedures.
Under general direction, work from objectives with little functional guidance.
Strong editing, writing, and proofreading skills.
Ability to understand and use Graphics software, Spreadsheets, and Word software. Photography/video experience helpful.
Ability to communicate regularly with internal and external contacts. Maintain positive work atmosphere by collaborating with internal and external contacts to achieve results for the SLSO.
Have Bachelor’s degree in Music, Arts Management, Public Relations, Journalism, Communications, or similar field.
Have five+ years’ experience (preferred).
Knowledge of classical music and the symphony field preferred.
Must possess strong communications skills and extremely proficient writing, editing, and proofreading skills and have a firm grasp of industry style.
Must demonstrate strong organizational and administrative skills and the ability to prioritize tasks, meet multiple deadlines, and work independently.
Ability to work a flexible schedule that will include non-traditional hours.
Work well in a highly collaborative, team environment.
Strategic thinker who has the ability to link day-to-day communications functions to meeting the organization’s strategic direction.
**A cover letter and two writing samples are required with application submission.
About St. Louis Symphony Orchestra
Founded in 1880, the STL Symphony is recognized internationally as an ensemble of the highest caliber, performing a broad musical repertoire with skill and spirit. The St. Louis Symphony continues to build upon its reputation for musical excellence