Rutgers, The State University of New Jersey, is seeking a Director of University News and Digital Strategy for the Office of News and Media Relations, part of the Department of University Communications and Marketing. Reporting to the senior director, the incumbent in this position is responsible for day-to-day office operations and for executing messages, strategies, policies, procedures and plans for effectively advancing Rutgers, The State University of New Jersey, through news, trade and digital media.
Among the key duties of the position are the following:
Executes media strategies for and provides strategic counsel to the senior director and other senior leadership regarding emerging issues and opportunities for news promotion.
Oversees team that pitches and promotes content via multiple distribution channels.
Develops and manages a strategic digital distribution program.
Acts as a spokesperson to the news media and must exercise good judgment when handling complex and sensitive university-wide issues in high-pressure situations.
Works closely with the senior director and other units within the Department of University Communications and Marketing to develop, maintain and implement crisis and emergency communications plans, including assisting the senior director in coordinating communications for weather and other emergencies.
Serves as backup to the senior director as needed.
Minimum Education and Experience:
Bachelor's degree in media relations, communications or a related field, or an equivalent combination of education and experience
Seven years of experience
Required Knowledge, Skills, and Abilities:
Must be a strategic thinker, proven problem-solver and must value collaboration with other people and units.
Must be able to quickly assess issues and crises and develop and execute effective plans to address them.
Must be able to handle multiple competing priorities and work confidently, diplomatically and decisively under stress.
Experience creating and implementing digital promotion strategies
Experience managing teams and/or staff by promoting and fostering a collaborative and client-focused approach
Must have experience developing and executing short- and long-term communications plans.
Experience directly engaging news reporters
Experience as a spokesperson
Strong writing and editing skills and keen attention to detail
Strong interpersonal communication skills
Experience using data to influence decisions and to report effectiveness is strongly desired.
Daily editorial production experience and digital distribution experience are strongly desired.
Demonstrated track record of developing and effectively executing creative strategies and techniques for reaching targeted audiences through digital strategies and public relations programs
Experience as a communications professional at an institute of higher education
Physical Demands and Work Environment:
Will be on-call during early morning hours, evenings, weekends and holidays.
May be required to work from home or other off-site locations.
This position is classified as essential, which means the position will be required to work during university emergencies or closures.
Valid driver's license and must be willing to use a personal car for university business.
Posting Number: 18ST1025
Location: College Ave (RU-New Brunswick)
Internal Number: 62292
About Rutgers University
Rutgers, The State University of New Jersey, is a leading national public research university and the state's preeminent, comprehensive public institution of higher education. Rutgers is dedicated to teaching that meets the highest standards of excellence; to conducting research that breaks new ground; and to turning knowledge into solutions for local, national, and global communities. As it was at our founding in 1766, the heart of our mission is preparing students to become productive members of society and good citizens of the world. Rutgers teaches across the full educational spectrum: preschool to precollege; undergraduate to graduate and postdoctoral; and continuing education for professional and personal advancement. Rutgers is New Jersey's land-grant institution and one of the nation's foremost research universities, and as such, we educate, make discoveries, serve as an engine of economic growth, and generate ideas for improving people's lives.