Job Requisition Number: 24772. Media Relations is a unit of Public Affairs, the department responsible for planning, creating and implementing communication strategies to enhance public knowledge of and support for the University of California, Berkeley. Media Relations reinforces UC Berkeley's preeminence in teaching and research by conveying news and information through all news media and directly, at times, to the public. It does so by producing press releases, video and web news reports for campus, local, national and international media. Media Relations builds strong working relationships with faculty, staff and campus leaders. The Media Relations team maintains close ties with the print, broadcast and web media and the community by providing accurate and timely information on issues of major importance to the general public. Media Relations also provides the campus with rapid response communications expertise in times of crisis. As one of the world's leading research universities with a special mission to serve the public, this position provides the expertise necessary to convey the value and importance of teaching and research in science and engineering. Translating the academic and scientific work of UC Berkeley's faculty, researchers and students provides the general public, policymakers and others in the academic and scientific community with an understanding of important scientific breakthroughs, and it reinforces the value of science and engineering teaching and research on this campus.
•Work with writers to create and maintain a collaborative atmosphere where impactful and original storytelling rules the day •Coordinate media events, presentations, traditional and digital media relations activities •Proactively build and foster ongoing relationships with key outlets, reporters, editors and bloggers and handle incoming media requests •Identify and develop unique opportunities to position UC Berkeley within the media •Manage incoming media queries, facilitate interviews •Vet content and ensure that it meets the highest editorial standards/approving and editing content before it is published, pitched and marketed •Set, adjust and evaluate content and engagement strategy in direct collaboration with the Executive Director and fellow Communications Managers •Develop social media strategy and enlist appropriate platforms to promote stories and develop complementary visuals and videos for internal and external communications •Collect and interpret audience analytics and use such data to set content agendas and drive editorial strategy•Bachelor's degree in English, communications, journalism or public relations • Advanced education or professional experience in writing science news, with broad interest in engineering, data science, nanotechnology and transportation •5-7 years in hands-on, high-responsibility public relations, corporate communications, marketing communications or journalism roles •Proven ability to lead and execute content strategy •Strong media contacts and ability to maintain existing relationships and develop new contacts •Experience with varied social media platforms to expand reach and create engagement •Excellent project management and time management skills •Solid understanding of complex scientific concepts, ability to conduct thorough and accurate research, strong attention to detail •Superb writing and editing skills and a strong sense of narrative and story-telling, ability to communicate complex concepts in simple language is crucial •Ability to simultaneously manage multiple responsibilities and deliver high- quality communications under tight deadlines •Adept at building relationships with high-target media •Solid understanding of analytics to provide insight and recommendations to optimize results
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.