Pinehurst, Southern Pines, Aberdeen Area CVB President & CEO
Convention & Visitors Bureau - Pinehurst, Southern Pines, Aberdeen
March 12, 2018
Full Time - Experienced
4 Year Degree
The Board of Directors for the Pinehurst, Southern Pines, Aberdeen Area CVB is seeking the next CEO to lead their county’s tourism development efforts for this world renown North Carolina destination. The CVB is looking to replace the retiring CEO who has successfully guided the operations/growth of the Bureau for the past 29 years.
Overall management of operations for Destination Marketing/Management Organization (DMO) in one of the state’s leading resort communities which operates as a NC Public Authority and component unit of Moore County Government.
Adhere to the NC Governmental Fiscal Control Act and oversight via the NC Local Government Commission, to insure sound fiscal financial policies/controls are adhered to, including monthly financial reports to the Board.
Responsible for the preparation of the annual operating budget encompassing all activities and operations of the Bureau.
Develops and implements with staff a 3-year Strategic Business Plan tied to integrated Performance Measurements/Metrics for the organization and staff.
Develop long-term strategies for tourism product development to assure the destination remains relevant and sustainable.
Fully responsible for the hiring, training and supervision of the CVB staff.
Formulate the development of destination marketing programs, insuring all CVB communications meet the highest standards of the organization and community represented.
Ensure the destination brand is fully leveraged at all local, state, and national levels.
Maintain an excellent working relationship with municipalities’ elected officials and staffs.
Manage contracts with vendors such as advertising agencies, as well as other contract service providers for research, public relations, etc., holding them accountable for services provided.
Serve as the communities’ spokesperson on key tourism and destination issues, and other public policy issues.
Develop long-term strategies to ensure continuing education of staff and work with the local tourism industry on work force preparedness.
Experienced, dynamic, and successful destination marketing organization industry professional with proven leadership experience.
Experience working with boards and/or multiple stakeholder groups.
Familiarity with open meeting laws/requirements.
Creative marketing expertise with brand enhancement, proven experience with media (digital, print, social) and public relations, and an understanding of marketing initiatives and tactics.
Respected as an influential, strategic thinker within the industry.
Impeccable work ethic and passion for the task at hand.
Knowledge of marketing, business theories, practices, and procedures.
Knowledge of budget development with the skills to administer the budget and allocate limited resources in a cost-effective manner.
Strong interpersonal and leadership skills.
Familiarity with and knowledge of Moore County and the surrounding region.
Possess and maintain personal automobile.
Technologically savvy, and proficient in Microsoft Word, Excel and PowerPoint.
Ability to travel regionally/nationally.
Possess and maintain a valid driver’s license with clean DMV record.
Excellent verbal, written, and presentation skills.
The Convention & Visitors Bureau Pinehurst, Southern Pines, Aberdeen area is a drug-free workplace and Equal Opportunity employer and E-verify Participant.
In compliance with the Immigration Reform and Control Act of 1986, the Convention & Visitors Bureau Pinehurst, Southern Pines, Aberdeen area will employ only those individuals who are US citizens or legal aliens authorized to maintain employment in the United States.
All applicants tentatively selected for this position will be required to submit to a pre-employment drug test and post offer physical.
About Convention & Visitors Bureau - Pinehurst, Southern Pines, Aberdeen
The Moore County Tourism Development Authority d.b.a. the Convention & Visitors Bureau, operates as a component unit of Moore County Government, and is funded primarily via a 3% room occupancy tax on county lodging, which in 2017 generated $ 1.6 million. Moore County is the 29th most populated county in the state, and the 11th largest tourism economy, generating $ 484 million annually in visitor spending, which supports the second largest employment sector in the county.
The current staff composition consists of seven full time members, as well as a team of volunteer ambassadors that assist with the operation of a Welcome Center, located in the Village of Pinehurst near the CVB offices. The Bureau employs a three-year strategic business plan to direct its mission as a destination marketing/management organization and utilizes numerous partnerships within the county, state, and region to extend its impact and reach.
As the liaison between potential visitors and the local travel industry, the Convention & Visitors Bureau is the information clearinghouse, convention/visitor management consultant, promotional agency, and catalyst for economic, product and social development and... information renewal. The Bureau brings together the interests of government, trade and civic organizations, and individual travel assets along with suppliers (hotels, motels, golf courses, restaurants, retailers, tour agencies, attractions, ground transportation operators) to brand and market Moore County thereby driving more visitors and meetings/events to the area.