The Assistant Director of Marketing for the Rayburn Student Center serves a key role in the marketing and delivery of services to a variety of constituents. Supports revenue generation by promoting both retail opportunities and internal support services. Responsible for planning, directing and implementing marketing activities (internal and external). Utilizes the latest technology, electronic media, as well as print media to effectively promote and market services.
DUTIES & RESPONSIBILITIES:
Plans, directs, and implements marketing communications activities for the RSC as well as external marketing efforts for revenue generation initiatives
Creates and implements comprehensive marketing plan for the RSC and its programs and services
Ensures that key, strategic messages are communicated effectively to target audiences
Responsible for communicating consistent messages across print and electronic media
Oversees and edits RSC webpages
Oversees and facilitates the student listserv and Roar Electronic newsletter
Utilizes new media and technology for the delivery of marketing services
Develops and manages budgets for the department and keeps revenue and expenditures on target.
Oversees fee schedules, inventory and billing for Pride Shop.
Effectively promotes services of RSC as a special event venue to community groups.
Communicates marketing guidelines and resources to students and students organizations.
Implements marketing and advertising efforts needed by the RSC and its core units including social media.
Creates effective and consistent awareness of student services, campus spirit, and inclusion.
Researches, creates, implements, and evaluates student development initiatives for student employees in Pride Shop.
Education: Bachelorâ™s degree in Marketing or relevant field OR equivalent combination of education and experience.
Experience: Six years of full-time experience in marketing (or four years and Masters Degree). Demonstrated experience in videography, graphic design, audio/video, marketing and web design.
Knowledge / Skills: Knowledge of word processing and spreadsheet applications. Strong verbal and written communication skills. Analytical. Excellent organizational skills.
Ability to: Ability to multitask and work cooperatively with others.
Licensing/Professional Certifications: None
Physical Requirements: None
Other Requirements: None
PREFERRED EDUCATION / SKILLS/ EXPERIENCE:
Masterâ™s degree and 4 years experience.
SUPERVISION OF OTHERS:
Coordinator and student workers
INSTRUCTIONS TO APPLICANT: Applications received by Texas A&M University-Commerce must have all job application data entered. Failure to provide all job application data could result in an invalid submission and a rejected application. We encourage all applicants to upload a resume or use a LinkedIn profile to pre-populate the online application. Resume/vitae, cover letter, at least 3 references and their full contact information, and transcripts if degree is required are to be uploaded.
Internal Number: R-002893
About Texas A & M University - Commerce
Texas A&M University-Commerce provides a personal educational experience for a diverse community of life-long learners. Our purpose is to discover and disseminate knowledge for leadership and service in an interconnected and dynamic world. Our challenge is to nurture partnerships for the intellectual, cultural, social, and economic vitality of Texas and beyond.