At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world's leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.
We provide a challenging and rewarding work environment and are always working to form the best team—especially from within, through an emphasis on lifelong learning and development.
We are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America's Best Employers in 2016. Come join us on our journey to create solutions for a sustainable future!
Where the Chemistry Happens...
We are currently searching for a motivated Manager of Digital Farming for our BASF Agricultural Solutions business (AP) in Research Triangle Park, NC.
Manager, Digital Farming (1705310)
Formula for Success: You Will... ...
The Digital Farming Manager for Agricultural Solutions North America is an experienced manager and strategic leader responsible for the long-term definition, development and governance of digital strategy. The Digital Farming Manager is accountable for coordinating with global AP and local markets to determine ecosystem fit for crop specific decision support tools, develop market strategies to commercialize, and integrate digital tools into BASF total solutions. This role has responsibility for leading new business development activities cross-functionally (marketing, agronomy, market development, commercial) and coordinates work of project managers to ensure alignment as solutions are positioned, developed, tested and deployed in US and Canada.
Partner with customer experience strategy and corporate communications to develop and deploy a compelling communications plan to bring digital solutions to life
Key regional leader in the AP Digital Excellence and in each business unit (US Crop, P&SS, Canada). Key leader in the global digital excellence team. Organizes global core team meetings, actively contributes to executive updates, etc.
Identify market drivers, trends, opportunities for digital; develop digital for long-term profitable growth; responsible for investment decision recommendations; managing cross regional core teams, etc.
Lead cross-business unit engagement to develop strategies for embedding digital by aligning business strategies for a digital world. Develop digital strategy with clear direction, management, and positioning of key products.
Drive alignment and execution across 3 lines of businesses to best position digital for long term growth levers.
Lead new business development activities, make brand building strategies and identify potential market segments. Conduct financial evaluations, NPV, business case, etc.) of digital investments for North America with alignment to global.
Liaise with enterprise strategy team to facilitate alignment between digital initiatives and BASF North American Agriculture Solutions strategy imperatives
Create dedicated portfolio management for all digital initiatives. Assess portfolio of digital projects for their progress against scope, acceleration plan, timeline, and benefit capture. Develop the portfolio roadmap across the region with responsibility to give clear direction on how digital will be used to grow sales profitably.
Understand and communicate regional business priorities to the digital office and to relevant technology functions
Develop digital competitive intelligence across industries to inform digital strategy roadmap
Act as digital strategy champion and lead communications to internal and external audiences
Institutionalize digital governance & steering efforts in the region to foster transparency and sharing/re-use to be more ambitious in the definition of the benefits from digital initiatives
Determine regional digital metrics, accelerate roll-out and advance
Internal Number: 470339
About BASF Corporation
At BASF, we create chemistry – and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world’s leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future.