The Director, Digital Strategy, is a pivotal player in the Office of Communications and Public Affairs for the Harvard Kennedy School (HKS). The Director, Digital Strategy, will report to the Associate Dean of Communications and Public Affairs, and manage a talented team of content producers and strategists who collaborate with the school's research centers to advance HKS' broader organizational goals.
The ideal candidate will be skilled in using select digital platforms to set direction and advance HKS' content strategy. They will have deep expertise in digital marketing, digital trends, and content best practices (including SEO, web content optimization, paid and organic promotion, UX, with strong journalistic and editorial insights), as well as experience in growing and engaging audiences online.
They will also possess a working knowledge of the ways in which other distribution channels—including public relations, partnerships, and events—can support the work of HKS' Office of Communications and Public Affairs. Using this combined expertise, the Digital Strategy Director will lead planning and implementation efforts using HKS' editorial content to thoughtfully engage its diverse and well informed audiences.
THE PERSON: The successful candidate understands HKS' mission and its prominent role in the public policy landscape. They are an evangelist for the power of digital content to move HKS audiences to action. They have proven talents as a storyteller and a driving curiosity for what's new in digital marketing. A smart, strategic thinker with keen editorial instincts, writing skills, and the ability to spot opportunities and the stories to harness them. Our ideal person has a fascination with ideas and an aptitude for reducing complex issues into readily understandable concepts.
Audience analysis and engagement:
Lead efforts to refine HKS' understanding of its current and aspirational audiences
Craft, oversee, and optimize digital media strategies that meaningfully connect with HKS' audiences across all its channels—including the website, Facebook, Twitter, LinkedIn, and YouTube
Develop strategies to grow audience base and deepen audience engagement
Digital content and marketing strategy:
Define content strategy and priorities, particularly marketing plans to further HKS goals
Monitor analytics to ground HKS engagement strategies in audience interests and behaviors. This includes using insights from analytics to evaluate the effectiveness of content and marketing projects
Study and capitalize on trends in digital media and audience engagement
Identify opportunities to launch new channels or evolve existing HKS channels to align with HKS' larger goals and audience engagement strategies
Build online and offline relationships to facilitate brand ambassador relationships and content partnerships
Content planning and production:
Facilitate the digital content team's creative process to develop new ideas for content and social engagement, and ensure ideas are translated into concrete strategies, activities, and tactics
Ensure projects in all digital content channels stay on track—including the web, social media, and multimedia
Oversee creation of content and repurposing of other material for digital use
Develop guidelines for content creation and marketing for all digital channels and ensure their implementation
Oversee editorial/writing team and the content from any communications channel—from print to social—as needed
JOB SUMMARY CONTINUED:
Integration with online strategy and operations:
Work closely with online strategy and operations team to ensure seamless digital execution and strategy.
Ongoing team oversight:
Monitor content posted to HKS' website and social channels and work with the digital strategy team to refine HKS' approach to participation within these channels
Oversee paid social media campaigns and analyze performance
Oversee the creation and maintenance of an internal content repository that facilitates timely resurfacing of best performing content
Harvard University requires pre-employment reference and background checks. Harvard University is committed to supporting a healthy, sustainable learning and working environment.
Salary Grade: 058
Union: 00 - Non Union, Exempt or Temporary
7 plus years of progressive digital and multi-media experience
A passion and deep appreciation for public policy and issues of public interest
At least seven years of experience as a digital and communications strategist
At least 5 years of experience managing teams and overseeing workflows
A deep understanding of how to attract, grow, and engage audiences. Experience growing an audience following for a major brand is not necessary but preferred
Experience in using data and analytics to measure impact, create metrics reports, and refine strategies to achieve success (e.g., Google Analytics, Facebook Insights and Publishing Tools, Twitter Analytics, Sprout Social, etc.)
A strong ability to operate collaboratively and independently in a fast-paced environment
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 44795BR
About Harvard University
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.