Job Requisition Number: 24432. This position is part of a team responsible for the design and implementation of communications for Student Affairs’ initiatives that serve the entire UC Berkeley campus. This team works collaboratively with central campus offices (Public Affairs, University Relations), respective functional owners called “clients” from a variety of departments (Undergraduate Admissions, Financial Aid, Registrar, Dean of Students, Residential and Student Service Programs including house and dining and hospitality), and partner offices (academic units, Administration and Finance) to successfully launch and sustain Student Affairs communications initiatives.
OVERVIEW: This position is part of a team responsible for the design and implementation of communications for Student Affairs’ initiatives that serve the entire UC Berkeley campus. This team works collaboratively with central campus offices (Public Affairs, University Relations), respective functional owners called “clients” from a variety of departments (Undergraduate Admissions, Financial Aid and Scholarships, Registrar, Dean of Students, Residential and Student Service Programs including housing, dining and hospitality), and partner offices (academic units, Administration and Finance) to successfully launch and sustain Student Affairs communications initiatives.
•Working with the team, creates and distributes content of all kinds - textual, photographic graphical and video - to enhance Berkeley’s social media/digital presence and increase constituent engagement. •Assists in research, interviews, and writing for stories that will be used on social media, emails, website, emerging technologies, and other communications. •Execute communications for Student Affairs social media accounts, e.g. Facebook, Twitter, Instagram, YouTube, and other emerging social media platforms, in alignment with the public relations and marketing strategic plans, and the university's brand and mission. •Maintain content calendar •Assist in regular updating and reporting on social media content strategy including crafting weekly and monthly social media analytics report and Google Analytics report •Use native and third-party social media monitoring tools to evaluate performance of social media content against social media content strategy, and public relations and marketing strategies. Adjust tactics or approach as needed to achieve objectives. •Collaborates with Student Affairs partners to identify specific communications needs and works with team members (designers, writers, web developers) as needed to complete tasks. •Develops successful relationships with faculty, students, staff, administrators and alumni to build social media, new media and additional communications content. •Stay abreast of emerging social media trends and technologies, evaluate potential for Division communications, and implement when appropriate.•2-3 years professional work experience in a public relations, marketing, communications, or related office, performing social media and other related communications duties. Experience with social media monitoring and measurement and content creation. •Working knowledge of concepts and principles of social media, branding and marketing. •Demonstrated working knowledge of various social media (i.e. Twitter, LinkedIn, Instagram, Facebook, YouTube, Snapchat, etc.) Experience contributing or managing social media accounts on behalf of an organization or business. •Demonstrated working knowledge of Adobe Creative Suite including Photoshop, Illustrator and InDesign. Premiere preferred. Basic experience and knowledge of and photography/videography. •Strong knowledge of the fundamentals of writing, grammar, syntax, AP Style, and punctuation. This includes understanding the best practices of writing for social media platforms. •Strong written, verbal, interpersonal communication skills and political acumen. Ability to interact effectively with administrators, faculty, staff, students and affiliates as well as members from a diverse socioeconomic, ethnic and educational community. •Good organizational, analytical, critical thinking and time management skills, ability to multi-task and adapt to office needs. Strong attention to detail. •Skill to maintain confidentiality. •Working knowledge of the campus, its achievements, mission, vision, goals, objectives, programs and infrastructure. •Bachelor’s degree in related area and/or equivalent experience/training
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.