The John S. Knight (JSK) Journalism Fellowships is an international program at Stanford University that champions innovators and entrepreneurs as they reinvent journalism.
Reporting to the managing director, editorial and operations, the engagement editor will manage the fellowship program's social media channels and lead efforts to tell the story of the program's work based on four themes that define its mission for journalism:
Challenging misinformation and disinformation.
Holding the powerful accountable.
Eradicating news deserts and strengthening local news.
Fighting bias, intolerance and injustice.
The engagement editor will recommend, implement and refine strategies that promote effective digital delivery of content by JSK staff, fellows and partners to target audiences. The editor will be responsible for tracking analytics and compiling regular reports on audience engagement that help inform digital strategy. Key to this role is to engage JSK's community on social media platforms such as Facebook, Instagram, LinkedIn and Twitter to increase the audience for JSK-related content and generally expand awareness of the JSK Fellowships in the digital world.
Other responsibilities will include researching and creating original articles, photos, videos and graphics; creating and executing email campaigns; and covering JSK internal and external events.
Questions for the Applicant
Please submit answers to the following questions as part of your cover letter:
What are the top trends in digital marketing that you believe will most affect the JSK Journalism Fellowships in the coming year?
Describe a social media campaign that you successfully led. What was its impact and what metrics did you use to measure success?
Based on JSK's public social media profiles, what do you see as the strengths and weaknesses of the program's current outreach efforts?
Recommend and execute marketing strategies to meet business objectives.
Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print).
Oversee design and production of marketing materials from inception to deployment.
Conduct market research, including competitive benchmarking, and analyze campaign/program/ service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
Assess market opportunities and track market trends. Recommend marketing improvements based on findings.
Plan and execute events to support marketing objectives.
Manage vendors/consultants on specific projects.
Manage project/program budget(s) and coordinate invoice processing.
May oversee interns and other contingent staff; provide staff training.
Other duties may also be assigned
Internal Number: 285511
About Stanford University
Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 9000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu.
Stanford University is a...n equal opportunity employer and is committed to increasing the diversity of its faculty. It welcomes nominations of and applications from women, members of minority groups, protected veterans and individuals with disabilities, as well as from others who would bring additional dimensions to the university’s research, teaching and clinical missions.