The Nuclear Energy Institute is looking for a Media Relations Manager to support its policy goals by working with the media to advance the cause of nuclear energy.
The manager will help develop and implement strategies and tactics for media outreach on key industry policy issues and work to leverage key messages across digital platforms. The manager will be expected to develop relationships with journalists at key mainstream and trade media outlets. He or she will also work to counteract, where possible, misconceptions about nuclear energy and persuade the public, through the media, of the value of nuclear energy today and for meeting future electricity needs while protecting the environment. The manager will also implement core facets of media relations preparations for NEI staff, including conducting research, development of talking points and background materials, and followup.
Principal Duties and Responsibilities:
Develop and implement an outreach strategy that raises the visibility of the nuclear energy industry through enhanced media coverage.
Coordinate outreach efforts with member companies and sister/third party organizations.
Write news releases, talking points, communications to news media, letters-to-the-editor, op-eds and other materials in support of division objectives.
Serve as a NEI/industry media spokesperson.
Promote NEI/industry representatives as key experts and spokespeople on nuclear energy issues for the news media and train/prepare them for such appearances.
Attend, monitor and report on news conferences, congressional hearings and other events related to the nuclear industry.
Support social media content development team
Minimum of 3-5 years’ experience in the media or public relations, preferably with a background in science or energy.
Bachelor's degree in Journalism, Radio & TV or Public Relations
Ability to analyze the details of nuclear energy issues and determine what is newsworthy and position nuclear issues in a comprehensive and accurate, yet understandable manner.
Experience and proficiency with storytelling, particularly in the earned media space.
Working knowledge of broadcast media editorial and technical needs for coverage of NEI stories.
Strong project management skills.
Skills & Abilities:
Excellent overall communications skills, especially oral and written.
Strong ability to think on one’s feet to immediately respond to questions by the media, especially in live interviews and debates with nuclear opponents.
NEI offers an excellent compensation and benefits package, including savings and pension plans. To apply for this position please send a cover letter (including salary requirements), resume and the NEI employment application to firstname.lastname@example.org.
The Nuclear Energy Institute is the policy organization of the nuclear energy and technologies industry and participates in both the national and global policy-making process. NEI’s objective is to ensure the formation of policies that promote the beneficial uses of nuclear energy and technologies in the United States and around the world. Headquartered in Washington, DC, NEI has approximately 120 employees.