The Stanford Alumni Association (SAA) is looking for a Marketing Account Manager to lead the communications strategy, planning and creative development processes for key SAA programs. If you have a love of strategic challenges, an understanding of target personas, strong creative intuition and keen interest in applying modern digital marketing skills, this position is for you!
The Marketing Account Manager improves the relationship alumni have with Stanford through more impactful and relevant marketing communications. They will be responsible for participating in the evolution of the SAA strategic communication, and ensuring that subsequent marketing communications support and align with the SAA brand position and framework. Through management of the Associate Account Manager, the Marketing Account Manager will lead the day-to-day marketing efforts, ensuring the deliverables are on strategy, on brand, on time and on budget, and oversee one direct report.
The ideal candidate will be results-oriented with a strong understanding of strategy; have experience using marketing automation to execute complex marketing campaigns; have at least five years of experience developing direct response and communications programs leveraging a diverse range of strategies and tactics; and have experience with campaign analysis and account management.
Critical to the success of this position is the development of strong working relationships with the creative team as well as the SAA program and Digital & Data team. The Marketing Account Manager, SAA Marketing will report to the Director, Marketing.
Communications Planning & Strategy (45%) The Marketing Account Manager will work closely with program owners and the marketing lead to set communication goals and determine strategies to meet target audience needs and satisfy program marketing and SAA and program business objectives. In addition to writing the creative brief, which sets the tone and strategy for each communication, this individual will also develop communication plans that leverage emerging trends in marketing automation. This individual will also integrate an understanding of traditional email, direct mail and the web as well as modern UX, mobile and social practices. Strategies will also capitalize on learning from past efforts and/or address new program/business challenges and opportunities.
Creative Development & Project Management (45%) This role will be responsible for guiding the creative process from start to finish: developing a focused & strategically sound creative brief, leading the kickoff, facilitating concept and creative reviews (both internally and with the program) and negotiating approvals. This will apply to print, email, magazine ads, web updates, mobile and social as appropriate. The Marketing Account Manager will work closely with the Production Manager to determine schedules and creative resources necessary to complete projects. They will leverage intuition and experience to ensure that communications across a campaign are consistent and move the target through the communications cycle from awareness to desired action. Also, the Marketing Account Manager will recommend versions for key target sub-segments when appropriate.
As part of their understanding of the SAA programs and goal to continually improve communications, the Marketing Account Manager will perform regular communication analysis and reporting. They will use this to lead marketing communications learning across the SAA organization and drive strategic and executional improvements. This individual will also have the ability to independently solve problems that crop up in creative development and project management.
Team Management (10%)
The Marketing Account Manager, SAA Marketing will manage the Associate Account Manager.
Recommend and execute marketing strategies to meet business objectives.
Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print).
Oversee design and production of marketing materials from inception to deployment.
Conduct market research, including competitive benchmarking, and analyze campaign/program/ service/event effectiveness used to inform decisions regarding strategic marketing direction, product segmentation and customer targeting.
Assess market opportunities and track market trends. Recommend marketing improvements based on findings.
Manage vendors/consultants on specific projects.
* - Other duties may also be assigned
Internal Number: 284592
About Stanford University
Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 9000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu.
Stanford University is a...n equal opportunity employer and is committed to increasing the diversity of its faculty. It welcomes nominations of and applications from women, members of minority groups, protected veterans and individuals with disabilities, as well as from others who would bring additional dimensions to the university’s research, teaching and clinical missions.