1.Support the development and implementation of a web communications plan that supports undergraduate and graduate student recruitment, fundraising initiatives, alumni engagement, fine arts season marketing, camps and conferences services enrollment, academic affairs and other activity related to the College's Strategic Plan (https://www.northcentralcollege.edu/north-central-college-strategic-plan).
2.Construct and manage the College website applying sound information architecture techniques to support findability and usability with a mobile-first approach and to create a positive user experience. Possesses an understanding of the goals, audiences and information structures unique to the College's entire public web portfolio, including the main website (northcentralcollege.edu).
3.Works with the director of marketing to integrate print materials and the website to communicate the College brand. Provides direction to the College's graphic design team for graphics related to website development.
4.Consult with admission, alumni and development, athletics, academic affairs, student affairs and other key constituents to develop web content that maximizes the College's identity and make recommendations for improvement.
5.Collaborate with Information Technology Services as part of a Web Team to manage the College's online presence. Attend weekly Web Team meetings.
6.Serve as primary web support for special institutional projects and initiatives.
7.In collaboration with the editorial director, director of communications, director of marketing and associate director of marketing/graphic designer, create a videography and photography strategy in support of Strategic Plan initiatives. Assist with managing the creation of digital assets including video and photo content (both in house and with vendors) for use on the web/social media and with an eye for mobile devices.
8.Monitor statistical information and user trends on the College's website and implement the use of metrics to inform future web planning within the Office of Marketing and Communications and across the institution (including social media inbound marketing).
9.Develop and maintain a search engine optimization and keyword plan to increase visibility and rankings on search engine results.
10.Play an integral role in the content strategy process within the Office of Marketing and Communications. Work collaboratively with the editorial director, director of communications and the director of marketing to identify editorial content, and maintain and execute an editorial calendar online and in print to ensure consistent content across all marketing and communications channels. Contribute and execute tactics that deliver meaningful content to target audiences.
11.Guide institutional web strategy through the development of a Web Strategy Committee strategically positioning the College using the website as a primary recruitment, marketing
communication, and fundraising tool. Provide information architecture leadership and offer best practices to content managers for the College's internal and external websites.
12.Develop a collaborative approach to maintaining current information through the College's Content Management System.
13.Partner with Information Technology Services (ITS), other departments and external vendors to ensure successful execution of web strategy to enhance marketing and communications. Provide leadership and direction in planning, developing and maintaining the web environment. Assist in creating short and long-range plans for website enhancements and improvements.
14.Serve as the liaison between the content and programming functions of the website. Manage, coordinate and execute web design changes with both marketing and ITS, with regard to written and visual content of the website as well as its technical interactivity and presentation. Serve as a primary expert for web communications on campus and participate in the ongoing phases of web development.
15.Ensure that the website adheres to the College's standard for uniformity of style and message as outlined in the College Identity and Graphic Standards manual in addition to accessibility standards. Work closely with other members of the Office of Marketing and Communication to maintain and edit website content.
16.Direct the on-going development of College sites and maintain dynamic content for key landing pages.
17.Fulfill a leadership role within the Office of Marketing and Communications in coordinating campus and community notification of emergencies via the website, as well as ongoing updates to internal and external audiences. Assist with emergency response planning and preparation. Serve as an on-call resource for campus safety, student affairs and other offices.
18.Maintain knowledge of innovations in web communications, mobile sites, development tools and strategies, websites, video technologies and design trends to enhance the College's efforts. Assess web needs and recommend enhancements. Work collaboratively and proactively with marketing team members and internal stakeholders to assess new technologies, user expectations, trends and opportunities.
19.In collaboration with the ITS Web Team, create and manage website documentation and training for content editors across campus. Develop systems for ensuring that content editors understand how to use the website and implement systems to manage feedback, bug reports and requests. Manage page templates and site architecture to assist content managers across campus.
20.Perform other related duties as appropriately assigned.
A bachelor's degree is required, master's is preferred.
A minimum of five years of responsible experience in electronic communications (high level of knowledge of internet technologies, website management, journalism, public relations, etc.) is preferred.
The Director of Web and Digital Strategy is responsible for planning, developing, executing, prioritizing and coordinating the web strategy as an integral part of the College's marketing functions. The Director of Web and Digital Strategy will provide leadership in ensuring brand consistency and uniformity for the College's online presence (internal and external) in support of strategic institutional goals including student recruitment, fundraising, alumni engagement, institutional reputation academic affairs, fine arts, camps and conference services, human resources and crisis communications Institutional goals and priorities have been outlined as part of the College's strategic plan, available here: https://www.northcentralcollege.edu/north-central-college-strategic-plan. This individual has strategic oversight for the main College website (northcentralcollege.edu), online alumni magazine in partnership with the Office of Development and Alumni Affairs (magazine.northcentralcollege.edu), and fine and performing arts website in collaboration with the Fine Arts Director (northcentralcollege.edu/finearts). Additional strategic responsibility includes the Brilliant Future Campaign (brilliantfuture.northcentralcollege.edu), intranet and the College's mobile app.
Internal Number: 4533
About North Central College
North Central College, founded in 1861, is a selective, comprehensive liberal arts institution of 3000 students located 28 miles west of Chicago in Naperville, within walking distance of the Naperville Metra station. For information about the College, please visit the website at https://www.northcentralcollege.edu.