Reporting to the Manager of Market Development, the Market Development Specialist is responsible for carrying out Tourism Nova Scotia’s business objectives by leading market development programming through a business-to-business strategy. The incumbent serves as a specialist resource on travel trade and/or travel media market development in identified national and international markets. The incumbent is responsible for leading the strategic development, promotion and delivery of travel trade program and media activity and partnerships. The Market Development Specialist advises on travel trade and media marketing strategies, programs, client management, business practices and market trends which position Nova Scotia as a leading tourism destination.
Specific initiatives include: contributing to the development of market plans and strategies; assessing and recommending business development opportunities; implementing multi-level trade programs and activities through to completion that are specific to the needs and standards of the international marketplace; project and budget management; the administration of service delivery contracts; negotiating and leading the delivery of partnership marketing activity including creative development and evaluation; representing Tourism Nova Scotia at trade shows, marketplaces, promotional events, conferences, meetings, familiarization tours, and on intergovernmental and industry advisory committees, as required; facilitating sales links with tourism industry operators and travel trade clients from both national and international markets; preparing and delivering a variety of industry and government communication materials and presentations; fostering a broad network of strategic partners and stakeholder contacts providing outreach, advice and education. The incumbent recommends policies, strategies and programs that are appropriate to meeting the objectives of Tourism NS and the province.
A Bachelor’s Degree plus five year’s related tourism market development experience; or equivalent combination of training and experience. International experience would be considered an asset. A related bachelor’s degree such as, but not limited to, Tourism, Marketing, Public Relations/Communications, Business Administration. Applicants will demonstrate their knowledge of cost benefit analysis as applied to partnership marketing projects and their familiarity with the Nova Scotia Tourism strategy and tourism marketing. The successful candidate must have significant experience in developing marketing tactics, strong project management, as well as demonstrated ability to develop and deliver effective presentations to a variety of audiences. S/he must have excellent interpersonal skills and must have high competence in both written and verbal communications. Must be a team player with excellent organizational and time management skills. Must effectively manage meetings and use sound judgement to resolve any difficult situations. Self-sufficiency and command of various computer software applications including (but not limited to) Microsoft Office products (Word, Outlook, Excel, PowerPoint). Ability to work and travel independently within the province, nationally and internationally as required, which often requires working outside of normal business hours. The incumbent must be prepared to travel frequently between the Windsor and Halifax Corporate office as required. Supervisory experience would be considered an asset.
The above qualifications will be assessed using one or more of the following tools: written examination, standardized tests, oral presentations, interview(s), and reference checks.
Offer of employment is conditional upon the completion of all applicable background checks and confirmation of credentials, the results of which must be satisfactory to the employer or will result in termination of your employment.
Tourism Nova Scotia is a private sector led Canadian Provincial Crown Corporation created to drive tourism growth in the Province and foster a more globally competitive tourism industry through innovative, strategic marketing and sector development initiatives. This is achieved by marketing Nova Scotia as a desirable tourism destination, fostering cooperative relationships, partnerships and initia...tives amongst the various private and public stakeholders that comprise the province’s tourism sector, and by generating research and information regarding tourism that support marketing and that inform strategic and investment decision making by private and public sector stakeholders.
Our goal is to be a diverse workforce that is representative, at all job levels, of the citizens we serve.