The Digital Content Strategist is responsible for all of NJCU’s editorial content in digital form including, but not limited to NJCU Magazine, NJCUs e-newsletters, social media channels, University blog, video, podcasts, interactive online features, advanced graphics, discussion forums, apps, and webinars/webcasts, and in conjunction with the Associate Vice President, Marketing and Communications, oversight and management of NJCU’s existing and developing digital strategy.
This position will serve as the subject matter expert for digital solutions and emerging digital channels and products, collaborating with NJCU senior leadership, staff, business and software development partners, including existing strategic agency partners to ensure digital experience optimization. S/he shall oversee the creation of new digital publications and related operations to meet defined experience goals and requirements for a range of constituents. S/he shall manage the process of creating content for all digital and some print products (NJCU Magazine, etc.), overseeing all elements of the work process, assigning work to freelance writers as necessary based on subject matter demands, and tracking project progress to ensure adherence to deadlines. This includes establishing and retaining editorial contact with key stakeholders for existing print and online publications and oversight of all editorial and development work required for special reports, newsletters, and blogs published on behalf of the University. S/he shall coordinate content with NJCU faculty chairs, faculty members, other stakeholders, and reviewers and ensure print and digital projects are completed on schedule and that project requirements are fulfilled. This position shall ensure consistency across all NJCU publishing efforts and that content is up-to-date and presented effectively.
Working with the Associate Vice President, Marketing and Communications, the Digital Content Strategist shall also assist in creating, vetting and recommending new digital publishing initiatives (e.g., sponsored research, special reports, etc.) and related plans for review by institutional leadership.
The successful candidate must bring an entrepreneurial outlook to the creation of targeted publishing initiatives and will provide innovative ideas to his/her Marketing and Communications team colleagues. S/he must understand and apply the mission of NJCU in helping to set a strategy that builds upon and complements the University’s core values. This position shall manage to all content sources including faculty, alumni, and student contributors.
Essential Job Duties:
In conjunction with Associate Vice President, Marketing and Communications, formulates and executes against a robust content strategy; plans, coordinates, and directs editorial activities; and oversees content producers who may assist in preparing material for publication in magazines, reports, and related publications.Confers with senior leadership, department heads, and fellow editorial staff to formulate content plans, coordinate department activities, establish production schedules, and disseminate information based on University priorities.
Produces two digital and print editions of the University’s alumni magazine, from creating a content lineup, to conducting interviews and research, managing freelancers, and taking the publication through to production and mailing/publishing.
Executes and enhances tactical elements of the University’s social media strategy
Determines theme of various publications for discussion with editorial committee, and gathers related material.
Writes or oversees staff members or freelance writers to write articles, reports, editorials, reviews, and other material.
Reviews and evaluates material submitted for publication consideration (blog posts, guest essays, etc.).
Secures graphic material from image sources and assigns artists, illustrators, and photographers to produce visuals for publications.
Interviews individuals and attends events to obtain items for publication, verify facts, and clarify information.
Performs all necessary research related to editorial content.
Organizes material, oversees design firm and communicates strategy relative to publication design, page layouts, and other publications.
Circulates for review draft and final drafts of publications and addresses edits and corrections.
In conjunction with Associate Vice President, Marketing and Communications, directs activities of production, distribution, and promotion of publications.
May assist in preparing news or public relations releases, special projects and promotions, and similar materials as related to online and print publications content.
May perform related editorial duties as assigned.
CUT-OFF DATE FOR FILING APPLICATIONS: Monday, December 11, 2017
BA/BS required in communications, journalism, public relations or related field.
Minimum of 10 years’ experience in communications, journalism, or publishing.
Demonstrated ability to oversee and implement a social media strategy and/or successful social media campaigns.
Superb writing, editing, and oral communication skills, particularly the ability to concurrently research, interview, write and edit a range of content to ensure complementary placement within online and print publications.
Master's degree preferred. Publishing in higher education preferred. 10+ years in publishing and experience in digital publishing preferred. The ideal candidate will have experience working with faculty across disciplines, and overseeing the work of editorial and production staff. Superior verbal and written communication, interpersonal and organizational skills, including impeccable digital writing and editing skills with an outstanding ability in proofreading to ensure accuracy of details. Ability to write effectively for a range of audiences and ability to be a team player while working independently. Must have a good knowledge of SEO tactics in relation to writing for online publication, use of CMS, WordPress, and web analytics. Social media savvy is highly desirable with the skills and understanding to effectively engage existing and new target audiences relevant to NJCU’s key academic and institutional priorities.
The New Jersey City University mission is to provide a diverse population with an excellent university education. The University is committed to the improvement of the educational, intellectual, cultural, socio-economic, and physical environment of the surrounding urban region and beyond.