Description: As a member of Emerson College's Institutional Advancement leadership team, the Associate Vice President for Alumni Engagement will work with influential figures to promote a positive view of the College and deepen alumni affinity and philanthropy through traditional and new media channels, events, and other innovative initiatives. This is a new position and an exciting opportunity for the consummate communicator, storyteller, and strategic alliance builder, and requires strong strategic marketing, leadership, and diplomacy skills. A priority for the Associate Vice President will be to increase alumni participation and create a strategy that builds long-term, sustainable alumni support through the various stages of their Emerson connection as students, recent graduates, and annual fund supporters, and to help establish the foundation for future major gift and legacy support. To do so, the Associate Vice President will work in close partnership with all aspects of the division, including the offices of marketing and communication, to promote Emerson's image and enhance its reputation among key local, regional, national, and international alumni. The Associate Vice President will report to the Vice President of Institutional Advancement and will manage two direct reports, a Director of Annual Giving and a Director of Alumni Relations.
Campus Location: Boston Campus
Required Knowledge: Bachelors degree in communications, marketing or a related field is required; masters degree desired.Demonstrated strategic success with new and traditional media, direct marketing, publications, and events to drive measurable results.Ability to innovate and perform proactively.Ability to handle multiple responsibilities to determine priorities and to track details is essential.Outstanding written, oral and interpersonal communication skills.Availability to work to the demands of the job, which may exceed an eight-hour day.Experience in higher education a plus, but not required.
Required Prior Work Experience: Minimum eight years of experience leading marketing/communications initiatives with metrics-driven results or similar equivalent experience required.
Diversity Statement: Emerson College believes diversity enriches the educational experience by providing students with the opportunity to learn from individuals who may have different backgrounds, experiences, and perspectives. Engagement with diversity in the curriculum, in our co-curricular offerings, and all other aspects of the College enhances the personal and intellectual growth of all members of our campus community. Emerson is committed to strengthening communities, including our workplace, by fostering the development of the intercultural competencies necessary for meaningful citizenship in an increasingly complex, pluralistic society.
Open Date: 11/03/2017
Classification Title: AVP 2
Salary Grade: 21
Job Family: Executive
Develop and execute a comprehensive communications, alumni relations, and events program with measurable actions and outcomes that lead to stronger alumni ties and support of the long-term philanthropic goals of Emerson College.
Identify and prioritize key target audience segments, develops audience insights and strategies, and creates and manages messaging by segment. Develops communications objectives, strategies and plans, and oversees execution utilizing public relations, direct marketing, social media, interactive strategies, and other emerging media as required.
Stay abreast of key trends in fundraising/philanthropy and explore new strategies, as appropriate. Responsible for results measurement, reporting, and formulating strategies for optimization.
Demonstrate strategic and operational leadership by providing a strategic vision for the role, the potential, and the expectations of annual giving in the context of broader institutional advancement initiatives.
Develop programming that grows and strengthens connections between students and alumni.
Collaborate with the AVP for Major Gifts and his team to ensure the strategic cultivation, solicitation, and stewardship of alumni with significant capacity for giving.
Assume responsibility for developing and building a student and young alumni giving program that conveys the importance of and lifelong responsibility for private philanthropy.
Provide strategic direction and guidance for the Executive Committee of the Emerson Alumni Association.
Design and execute a market research plan to explore and reveal barriers and gateways to greater giving to Emerson.
Emerson College is the nation’s premier private college dedicated exclusively to majors in communication and the arts in a liberal arts context. It is located in the theater district in the dynamic multi-cultural city of Boston in close proximity to major arts institutions, media outlets, and research centers. The College enrolls 3,783 undergraduate students and 641 graduate students from 71 count...ries and 48 states. Emerson College is committed to an active, intentional, and ongoing engagement with diversity – in its people, in the curriculum, and in the College’s intellectual, social, cultural and geographical communities. Our inclusive excellence framework recognizes that institutional excellence comes from fully engaging with diversity in all aspects of institutional activities. Members of historically under-represented groups are encouraged to apply.