The Assistant Director of Graduate Recruitment is an integral team member in The School of Public Affairs (SPA) Office of Graduate Admissions (OGA) at American University (AU). SPA enjoys top rankings and national recognition across its array of master’s degree programs in the fields of Political Science, Political Communication, Public Administration, Public Policy, Justice, Law & Criminology, and Terrorism & Homeland Security Policy. Under the supervision of the Assistant Dean of Graduate Enrollment, SPA seeks an innovative and dynamic team member to lead its graduate recruitment efforts for its six (6) of its master’s degree programs. The incumbent is responsible for developing, implementing, and executing a strategic recruitment and supporting communication plan(s). The Strategic Recruitment Plan (SRP) is guided by program-specific enrollment metrics, supported by diverse and entrepreneurial recruitment strategies, and evaluated on an ongoing basis via survey methodology and data analytics.
The position is responsible for the following with guidance from the assistant dean: web-based, digital, and in-person recruitment activities including SPA’s travel plan, virtual information sessions, visit process, and recruitment-related special events; development and management of a robust, multi-channel communication plan that establishes personalized and multiple touchpoints with prospective students; development of recruitment collateral; management of recruitment supplies; initiation and tracking of recruitment-related marketing and advertising; recruitment-related event planning and execution; leadership and management of the Graduate Student Ambassador (GSA) Program; ongoing evaluation and analysis of all recruitment activities, and support of general OGA initiatives as assigned.
Must be able to travel and be away for extended periods; attend functions on- and off-campus and work evening and weekend hours as needed. Good physical condition is requisite to meet recruitment responsibilities with the necessity to regularly lift boxes, recruitment supplies, and luggage weighing in excess of 10 pounds, climb stairs, and walk long distances.
Hiring offers for this position are contingent on the successful completion of a background check.
American University is an equal opportunity, affirmative action institution that operates in compliance with applicable laws and regulations. The university does not discriminate on the basis of race, color, national origin, religion, sex (including pregnancy), age, sexual orientation, disability, marital status, personal appearance, gender identity and expression, family responsibilities, political affiliation, source of income, veteran status, an individual’s genetic information or any other bases under federal or local laws (collectively "Protected Bases") in its programs and activities.
Bachelor’s degree in business, marketing, communications, public affairs, or related field.
One (1) year of relevant full-time professional experience (post-degree) in a higher education environment or other relevant experience in a high traffic, customer contact position within a complex organization
Ability to handle a fast-paced, deadline-driven environment; be a proactive self-starter; adapt and operate at a high level of efficiency with moderate direction and supervision; complete multiple assigned tasks independently and on schedule
Excellent administrative and organizational skills
Strong interpersonal and communication skills (verbal and written), with a customer service orientation
Effectively interact with people of all ages and diverse backgrounds
Team-oriented with an ability to foster positive and productive working relationships in a professional and courteous manner with students (prospective and current), staff, and faculty
As a primary representative of SPA and the University, incumbent must demonstrate impeccable professional decorum at all times
Experience handling sensitive information and maintaining confidentiality
Proficiency in MS Office software applications (Excel, Word, PowerPoint, Outlook) and web-based research; comfort level with social media and digital technology; willingness to learn new computer programs
Familiarity with Ellucian Recruit CRM or other customer relationship management software and/or Colleague a plus
A global outlook, practical idealism, and a passion for public service define American University. American University is a private doctoral institution situated in a residential neighborhood of northwest Washington, D.C. Our academic strengths are grounded in social responsibility and a commitment to cultural and intellectual diversity.