Department: Professional and Continuing Education Staff Full-Time Job IRC#24939
Examples of Work/Responsibilities:
Monitor, track, and report on marketing campaigns and program activities, including but not limited to: Tracks inquiries from potential students for educational programs from national, regional, and local audiences. Assists in analyzing database of leads for key characteristics and metrics. Tracks and reports on campaign response rates. Calculates return-on-investment (ROI) on campaign expenditures using provided data. Tracks and reports on cost-per-lead (CPL) and cost-per-start (CPS) by each source per program. Prepares weekly program reports and monthly dashboard reports. Supports performance analysis and monitoring trends across various marketing channels. Senior Marketing Coordinator assists the Marketing Director and/or Senior Marketing Manager to package and translate findings into actionable insights and converts research into report form for constituents.
Assist the Marketing Director and/or the Senior Marketing Manager with marketing retention efforts, program development, and the launch of new educational programs, including but not limited to: Coordinates ongoing student engagement efforts. Supports an increase in program referrals. Assists with the development and implementation of new programs. Coordinate career service offerings for educational programs. Conducts secondary research for all programs assigned and build out standard research templates. Stays informed of new developments in the industry. Senior Marketing Coordinator supports the Marketing Director and/or Senior Marketing Manager to develop and implement marketing retention plans for existing students and alumni.
General duties (as needed): Qualifications: At least 1 year of experience in product marketing, campaign planning including direct and/or interactive marketing, research, messaging, positioning. Basic knowledge and understanding of marketing strategy. Strong creative and problem-solving skills. Proficient with Microsoft Office, especially Excel and Word. Working knowledge of project management fundamentals. Excellent written and oral communication skills. Demonstrated ability to handle multiple tasks efficiently and accurately. Excellent attention to detail. Excellent customer service skills. Excellent organization skills. Excellent spelling and grammar skills. Demonstrated ability to use customer relationship management tools.
Senior Marketing Coordinator – in addition to those above: Three years of experience in product marketing, campaign planning including direct and/or integrated marketing. Understanding of search, online advertising, and pay-per-click (PPC). Ability to negotiate. Demonstrated ability to systematically track and analyze feedback, data, and budget information.
Special Conditions of Employment: Background check:Degree Verification Requirement:Salary: Hours:Note:firstname.lastname@example.org
The University of San Diego is committed to academic excellence, Catholic intellectual and social traditions, and providing a top-notch liberal arts education for scholars of all faiths. USD is located on 180 acres overlooking the city of San Diego, Mission Bay and the Pacific Ocean. The campus is renowned for its beauty, and features Spanish Renaissance-inspired architecture.