The Director, Digital Strategy is a core member of the Communications & Public Affairs senior team. The goals of the position are to increase CTIA’s visibility across digital platforms on critical issues; build a strong set of digital influencers; guide the development of key digital assets, including CTIA’s websites, social media platforms and email presence, among others; and work with core program teams to create properties and campaigns that help further the program goals of CTIA. The successful candidate will bring a strong track record of building digital assets, teams, insights and campaigns at scale for large, sophisticated organizations at the intersection of policy, technology and innovation.
ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE THE FOLLOWING (OTHER DUTIES MAY BE ASSIGNED):
Act as primary steward of CTIA’s digital channels, including websites, social media networks, email platforms, and mobile applications, among others.
Develop annual and campaign-centered plans for digital channels based on CTIA’s organization-wide content strategy. Work with Public Affairs and Program teams to evolve and optimize content strategy for digital platforms.
Create and evolve platforms for social and digital listening, community management, and influencer identification and management. Provide ongoing updates to CTIA leadership on the efficacy of activities based on feedback from social and digital channels.
Identify, test, and optimize emerging opportunities for increased CTIA visibility in owned, shared and paid digital platforms, providing ongoing counsel to senior management and Public Affairs/Communications. Develop testing frameworks, work across departments to implement, and conduct ongoing operations.
Using internal and external analysis, develop or evolve audience personas, including capturing ongoing and evolving usage in new platforms.
Supervise the management of digital media buys on search engines, social media platforms, content recommendation networks, display networks, and other channels.
Lead the use of analytics and data to report on the effectiveness of digital marketing efforts. Refine strategies for improvement advise and assist communications strategists to use digital marketing to support their projects and campaigns.
Work closely with CTIA’s internal and external creative teams to develop content assets for social and digital platforms.
Provide counsel across the CTIA organization on best use of social media to build visibility, up to and including senior management. Mentor and develop social media and digital team members.
SUPERVISORY RESPONSIBILITIES – Helps manage 1-2 junior public affairs strategists.
COMPETENCY To perform the job successfully, an individual should demonstrate the following competencies:
Interpersonal Skills – Strong collaboration, coalition-building and communication skills. Outcomes-focused leadership style.
Written Communication - Writes clearly and informatively; edits work for spelling and grammar.
Innovation – Demonstrates capability to understand new frameworks, technologies, and approaches to adapt processes, tools, methods and ways of working.
Data Analysis - Comfortable reading and synthesizing data to glean meaningful insights from internal measurement systems.
Teamwork - Contributes to building a positive team spirit.
Judgment - Exhibits sound and accurate judgment.
Planning/Organizing - Prioritize and plans work activities; Uses time efficiently.
Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Able to interact with internal and external C-level executives successfully.
Quality - Demonstrates accuracy and thoroughness.
Project Management - Coordinates projects across diverse functional areas and stakeholder groups. Structures, monitors and troubleshoots projects to keep them on time and budget. In particular, understands and manages the process for digital development.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
10+ years’ experience in digital and social strategy, with demonstrated success in managing multiple channels.
Ability to support existing tools for automated web content delivery by end users.
Ability to assist in the conversion of page design comp images into HTML pages using CSS based layouts.
Experience in the creation of HTML email newsletters using established best practices and managing campaigns using a web based mailing service.
Ability to create functional flowcharts and written technical documentation.
Social Media Measurement Platforms (various)
EDUCATION AND/OR EXPERIENCE: Four-year college degree. Three or more years of online operations and technology.
Detail-oriented with knowledge of AP style grammar and punctuation. Proficiency in proofreading skills and strong communications skills are required.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to sit; and use of motor skills.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet. This position may require overtime. Candidate must be flexible to work overtime if needed.
THIS LIST DESCRIBES GENERAL JOB DUTIES AND RESPONSIBILITIES. IT IS NOT A COMPLETE LIST OF DUTIES. INCUMBENTS MAY BE REQUIRED TO PERFORM ADDITIONAL TASKS RELATED TO THESE DUTIES.
Additional Salary Information: Interested candidates should send cover letter and salary requirements along with resume.
CTIA (www.ctia.org) is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry’s voluntary best practic...es and initiatives, and sponsors the industry’s leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, D.C.