Medical School Communications Media Relations & Content Strategists
The Media Relations & Content Strategist reports to the Director of Communications for the University of Minnesota Medical School. This position will advise on content, determine concept and direction of articles and copy, write and edit for publication in all media channels, prioritize and align content production with the Medical School’s strategic priorities
Specific responsibilities include copy writing, editing content for message and grammar; writing various original content, conducting interviews for content or concept of content, determining concept and direction of articles, publication and promotion of content.
Duties and Responsibilities include but are not necessarily limited to:
Media Relations, Public Relations, Reputation Management (50%):
Day-to-day management of the Medical School’s print, broadcast and online news inquiries.
Provide media relations and public relations counsel, media training, prep materials (e.g., talking points, Q&A, etc.) and other resources to effectively tell the Medical School’s story and manage its reputation.
Ensure reactive media requests are responded to promptly.
Create and maintain professional, productive relationships with the media.
Creatively package media pitches for maximum results.
Partner with University Relations and Academic Health Center Communications to identify and publicize news and information related to legislative requests, research findings, accomplishments, and achievements that advance the reputation of the Medical School.
Support the Director of Communications and Marketing with responses related to crisis and critical issues.
Conduct brand monitoring and report on timely and relevant news and events.
Content Development & Editorial Management (50%):
Write and edit various styles of communications, including news releases, media alerts, blog posts, newsletter copy, social media posts and byline articles, opinion editorials and other media materials.
Gather stories, coordinate interviews, respond to submitted story ideas, curate, write and publish content.
Translate Medical School’s strategic goals and communications objectives into editorial content and media pitches working in partnership with the Director of Communications.
Maximize exposure of media placements and content stories via the Medical School’s website, social media channels and other promotional platforms.
Story mining, pitching and placing new stories that advance the strategic goals of the Medical School.
Facilitate editorial meetings and contribute stories for publication and distribution.
Develop media relations and communication plans (including evaluation metrics) that increase awareness and enhance the reputation of the Medical School.
Partner with internal stakeholders to identify stories and external and internal communications opportunities to promote the Medical School and engage key stakeholders.
Copy writing, copy editing for message and grammar.
All required qualifications must be documented on application materials.
BA/BS in communications, English, journalism or related field plus 2 years of experience or a combination or education and experience to total 6 years.
Strong journalistic abilities, demonstrated through research and writing, that explores and identifies unique angles and editorial approaches to make stories stand out, and strong interviewing skills.
Demonstrated/documented online and offline writing skills.
Experience supporting strategic public relations and media efforts.
Experience researching, synthesizing and summarizing complex topics into easy-to-understand stories and media pitches.
Demonstrated experience pitching traditional local, regional, national media and other diverse media with demonstrated results.
Experience in writing about health and medicine topics.
Experience working in a large, complex institution, preferably higher education.
Excellent interpersonal skills, with the ability to establish and maintain relationships at all organizational levels and to work collaboratively.
A record of successfully using social media as a tool in strategic public relations.
Knowledge of video and other multimedia is a plus.
Ability to work independently in a fast-paced and dynamic environment.
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.