Advertised Summary Job Description: Reporting to the Executive Director of Admissions and Financial Aid, the incumbent is part of the School's team that supports recruiting, communications, and admissions of students for six programs. Duties include reading, evaluating and summarizing applications for admission, serving on several admissions committees, representing the school's mission and achievements to diverse audiences, engaging alumni in recruiting, traveling to joint recruiting events with other professional schools, meeting with prospective and admitted students, and assisting with yield activities. The incumbent produces and oversees web, social media and other communications that engage students, faculty, staff, alumni and other Columbia community members to support the school's overall admissions and recruitment goals. Assists the Executive Director in the selection of students for the School of International and Public Affairs at Columbia University.
Maintain a strong, engaging presence and consistent voice for the school on Digg, Facebook, Flickr, Instagram, LinkedIn, StumbleUpon, Twitter, YouTube, and other social media sites, and generate reports on social media activity.
Create content and manage the Admissions Blog and its Program Assistant authors.
Work closely with the Executive Director to strategically plan social media campaigns and identify new social media vehicles and other digital communication targeting vital audiences. Actively maintain the various outlets on behalf of the Admissions Office.
Attend university events, take campus photography, write about events and share via social media; maintain an online events calendar.
Create content and manage and edit the website; provide web content updates for the admissions and financial aid pages.
Enterprise and draft thoughtful, well told stories about SIPA programs and people; work closely with the school's alumni relations, career services and other offices to explore ways to enhance social media outreach; use creative storytelling skills to enterprise, shoot, and edit compelling videos and photo essays on SIPA programs and people; liaise with the school's Office of Communication and External Relations on the same.
Create advertising content for inclusion in industry publications.
Serve as the point person for emergency alerts distributed via social media.
Host virtual information sessions across social media channels to recruit prospective students. Host in-person information sessions as needed.
Assist with planning and executing an annual calendar of Admissions events, including admissions projects, college fairs, school visits, and other such opportunities; attend events as needed and oversee assigned special events.
Assist with planning, executing, and writing an annual communication calendar in line with the Dean's Strategic Plan.
Read, evaluate and summarize applications for admission; serve on several admissions committees.
Design and implement recruitment efforts that represent SIPA's mission to reach and recruit the best and the brightest students.
Represent the program at cross-country events and serve on admissions panels.
Perform related duties and special projects as directed.
General Minimum Qualifications: Bachelor's degree or equivalent required. Must have a minimum of two years of related professional experience such as in marketing or public relations.
Preferred Qualifications: Bachelor's degree in business, marketing, communications or related area. Master's degree preferred. Professional work experience in higher education a plus. Experience with a higher-ed CRM such as Technolutions SLATE is a plus.
As a member of the National Collegiate Athletic Association (NCAA) and the Council of Ivy Group Presidents (Ivy League), it is imperative that members of the Columbia University community, in all matters related to the intercollegiate athletics program, exhibit the highest professional standards and ethical behavior with regard to adherence to NCAA, Conference, University, and Department of Intercollegiate Athletics and Physical Education rules and regulations.
Columbia University is an Equal Opportunity/Affirmative Action employer.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It... seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.