Advertised Summary Job Description: Columbia University School of General Studies seeks a creative and detail oriented professional to be part of their marketing and communications team. The Assistant Director of Communications is a member of the team that handles all communications and outreach for the School of General Studies (GS). The Assistant Director serves as a brand manager for the School of General Studies, administers a small advertising budget, and supports marketing and public and media relations initiatives for the School. Through these roles, the Assistant Director is charged with helping GS fulfill its enrollment objectives and enhance the academic quality of its students.
The Assistant Director of Communications will work closely with the Director of Communications on marketing, public relations, and communications efforts for the School of General Studies in an effort to extend recognition of the college's brand and educational mission to internal and external audiences. The Assistant Director will interface with the all departments of the School of General Studies as well as with the University Offices of Public Affairs and Alumni and Development in order to ensure that an integrated communications strategy exists across all forms of media. The Assistant Director will serve as a brand manager for the School of General Studies.
The Assistant Director will work with the Director of Communications in executing an overall communications plan for the School. The communications plan consists of public relations outreach, advertising and marketing outreach (developed with an advertising agency), and online and print media and communications materials targeted to internal and external audiences.
Under the supervision of the Director, the Assistant Director will participate in the planning and execution of the GS recruitment marketing plan. This includes coordination of advertising and marketing activities with the School's advertising agencies and media outlets, writing and editing copy for related to advertising instruments, coordinating with the Operations team to ensure accurate tracking of marketing activities, and creating and disseminating communications to prospective students in collaboration with the Admissions and Operations teams. The Assistant Director will manage a small budget to be used to purchase underwriting and other media in support of recruitment marketing.
He or she will work on the maintenance of existing GS marketing and communications materials and will provide project management for additional publications.
Under the supervision of the Director, and in collaboration with members of the Admissions, Academic Affairs, and Enrollment Management teams, the Assistant Director will support all current and future international programs, including maintaining print and web content, planning recruitment marketing campaigns, sending current student communications, and event support.
Under the supervision of the Director, the Assistant Director will work to maintain and strengthen collaborative working relationships with internal departments and teams, including but not limited to Academic Affairs, Student Life, and Academic Resource Center.
The Assistant Director will research and write news and feature articles for the GS website, The Owl alumni magazine, and general publications; edit articles written by staff and freelancers; write and edit for all GS admissions and academic publications; participate in all copy editing of the articles written for public affairs or press release; oversee photography and photo editing of GS publications; participate in the general design implementation of GS publications; maintain and upgrade content of the GS website.
General Minimum Qualifications: Bachelor's degree or its equivalent in experience required. Minimum of four years of related experience required. Demonstrated ability to handle all situations with excellent communication and diplomatic skills as well as balance attention to detail with strategic vision. The successful candidate must be able to work independently and plan and lead projects to completion. Attention to details a must. An instinct for sales and marketing preferred. Requires organizational, analytical, and interpretive skills. Must have excellent writing, communication, and interpersonal skills. Demonstrated ability to work under changing priorities and manage multiple tasks and deadlines. Strong computer skills a must. Experience with MS office, Adobe Creative Suite (Acrobat, InDesign, Photoshop, Illustrator, and Dreamweaver), online social networking and media practices, web technologies (html), and desktop publishing software a must. A writing sample and/or exercise will be conducted during the interview process
Additional Specific Minimum Qualifications:
As a member of the National Collegiate Athletic Association (NCAA) and the Council of Ivy Group Presidents (Ivy League), it is imperative that members of the Columbia University community, in all matters related to the intercollegiate athletics program, exhibit the highest professional standards and ethical behavior with regard to adherence to NCAA, Conference, University, and Department of Intercollegiate Athletics and Physical Education rules and regulations.
Columbia University is an Equal Opportunity/Affirmative Action employer.
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It... seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.