The Assistant Director of Public Affairs–VCU Health will develop and execute communications strategies for priority clinical service lines, help position the system brand in the marketplace and work to integrate communications to a variety of audiences through numerous channels. The position also will manage on site staff to ensure appropriate coverage of the VCU health sciences schools and the VCU Medical Center, including media relations, issues management and other messaging needs. The position will provide oversight as well as written and edited content for the news section of the vcuhealth.org website.
Must have skills and abilities in writing, public speaking and interpreting concepts/ideas into written and/or verbal form to selected audiences. Must have crisis communication skills and strong knowledge of integrated communication and public relations practices, methods and strategies. Must be able to manage multiple projects simultaneously under deadlines with evolving priorities, including coordination with other university and health system departments and external vendors.
Training and experience in journalism, public relations, marketing communications or related field. Experience in managing public relations programs, preferably related to consumer healthcare, is required. Agency experience and demonstrable understanding of an academic medical center a plus. Proven media relations experience including ability to promote research and clinical news to local, regional and national journalists and place media communications. Proven track record of working with physicians, scientists, healthcare professionals, and philanthropic donors. Ability to work in a diverse environment is required.
Bachelor’s degree or higher in public relations, marketing, communications or journalism, and APR preferred.
As Virginia Commonwealth University’s in-house integrated communications expert, we leverage the power of our institutional knowledge and the depth and diversity of our talent to deliver results that align with your strategic goals. We understand that VCU is a university like no other, and we care about the greater good of our institution.